{"title":"WELLA COLOR CHARM","description":"\u003cp\u003eWella Color Charm Professional Liquid Hair Color. Wella Color Charm Liquid Permanent Hair Color offers a variety of shade combinations for creative colorists- and simple- one-bottle usage for novices. Available in a variety of shades.\u003c\/p\u003e","products":[{"product_id":"wella-color-charm-haircolor","title":"Wella Color Charm Hair Color","description":"\u003ch2\u003eWella Color Charm Permanent Liquid Hair Color\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet vibrant, stunning hair color at home with Wella Color Charm! This Wella permanent hair color gives you professional, salon-quality results that last for weeks. With exceptional fade resistance and full gray coverage hair color, it’s designed to work on all hair types for a flawless, natural look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you’re refreshing your current color or trying something new, Wella Color Charm offers a wide range of shades to help you find your perfect match. Plus, its advanced formula delivers vivid tones while keeping your hair shiny and healthy.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLiquid hair color designed for quick, full-head applications with easy bottle use and consistent results. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLong-lasting, fade-resistant color powered by Liquifuse™ technology. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProvides excellent gray coverage, even for the most stubborn grays. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEconomical 1:2 mix ratio for more applications per use. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExplore a vibrant palette of shades, including neutral, ash, gold, warm, and red tones. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDelivers up to 60% more conditioning and 43% more shine (vs. untreated hair).\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCombine Wella Color Charm hair dye and developer in a 1:2 ratio using a mixing bowl. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eApply the mixture evenly to dry, unwashed hair with an applicator brush to ensure full coverage. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAllow the color to process for 30 to 40 minutes, depending on your desired outcome. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRinse thoroughly with lukewarm water, then follow up with a color-safe conditioner for best results.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"WELLA COLOR CHARM","offers":[{"title":"042 Liquid Gold","offer_id":40871220084870,"sku":"IB25101","price":4.47,"currency_code":"USD","in_stock":false},{"title":"050 Lite Drabber (Cooling Violet)","offer_id":40871220117638,"sku":"IB25103","price":4.47,"currency_code":"USD","in_stock":true},{"title":"1N\/051 Black","offer_id":40871220150406,"sku":"IB25105","price":4.47,"currency_code":"USD","in_stock":true},{"title":"2N\/211 Very Dark Brown","offer_id":40871220183174,"sku":"IB25119","price":4.47,"currency_code":"USD","in_stock":true},{"title":"3A\/148 Dark Ash Brown","offer_id":40871220215942,"sku":"IB25118","price":4.47,"currency_code":"USD","in_stock":true},{"title":"3N\/311 Dark 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Ash","offer_id":40871222182022,"sku":"IB25113","price":4.47,"currency_code":"USD","in_stock":true},{"title":"12AA\/1120 Nordic Blonde","offer_id":40871222214790,"sku":"IB25110","price":4.47,"currency_code":"USD","in_stock":true},{"title":"12N\/1200 Blonde Claire","offer_id":40871222247558,"sku":"IB25112","price":4.47,"currency_code":"USD","in_stock":false},{"title":"12NG Surfside Blonde Plus","offer_id":40871222280326,"sku":"IB25115","price":4.47,"currency_code":"USD","in_stock":false},{"title":"T05 Pale Rose Blonde","offer_id":40871222313094,"sku":"IB66944","price":4.47,"currency_code":"USD","in_stock":true},{"title":"T10 Pale Blonde","offer_id":40871222345862,"sku":"IB25174","price":4.47,"currency_code":"USD","in_stock":true},{"title":"T11 Lighted Beige Blonde","offer_id":40871222378630,"sku":"IB25175","price":4.47,"currency_code":"USD","in_stock":false},{"title":"T14 Silver 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Ash Blonde","offer_id":40871222673542,"sku":"IB66941","price":4.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6376\/8198\/files\/2x8IxtV.jpg?v=1738858493"},{"product_id":"wella-color-charm-balayage-painting-packette-1-oz","title":"Wella Color Charm Balayage Painting Packette 1 oz","description":"\u003ch3\u003eWella Color Charm Balayage Painting Packette 1 oz\u003c\/h3\u003e\n\u003cp\u003eWella introduces the Painting Balayage System - a clay-based lightener and dedicated developer for natural-looking highlights. Maximum professional results are achieved when the Wella Painting Lightener and Wella Painting Developer are used together. With Wella Color Charm Painting, you can easily balayage without worry and with perfect precision! No foils. No transferring. Just a creamy, easy-to-spread application that results in the natural-looking blonde your clients want.\u003c\/p\u003e\n\u003cp\u003eBalayage is a freehand technique where lightener is swept or painted onto sections of hair by hand rather than using foils or a cap. It allows for a sun-kissed natural-looking hair color, with softer, less noticeable re-growth. This technique is a great option for women with naturally dark hair (98% of the population) because it gives gentle, natural-looking results, no line of demarcation and easy-to-manage regrowth. Balayage can be done on a variety of hair lengths from a short cut with lighter ends all the way to hair below the shoulders where the sweeping motion shows soft movement in the hair.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eBalayage with perfect precision.\u003c\/p\u003e\n\u003cp\u003eClay-based lightener and dedicated developer.\u003c\/p\u003e\n\u003cp\u003eCreamy, easy-to-spread application.\u003c\/p\u003e\n\u003cp\u003eNo foils, no transferring.\u003c\/p\u003e\n\u003ch3\u003eHow To Use:\u003c\/h3\u003e\n\u003cp\u003eApply to surface of dry hair in a \"V\" shape. Process, checking every 5-10 minutes (50 minutes max). Do not use heat. Rinse, shampoo and condition.\u003c\/p\u003e","brand":"WELLA COLOR CHARM","offers":[{"title":"Default Title","offer_id":40879271739526,"sku":"IB57235","price":2.11,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6376\/8198\/files\/wella_color_charm_painting_lightener.jpg?v=1780544181"},{"product_id":"wella-color-charm-20-volume-developer","title":"Wella 20 Volume Developer","description":"\u003ch3\u003eWella 20 Volume Developer\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Wella 20 Volume Developer is designed to perfectly complement Wella Colorcharm hair color, giving you professional-quality results right at home. Stabilized for all permanent hair colors, this hair care developer is ideal for covering white or gray hair and lightening natural hair color. Whether you’re enhancing tones or need a 20 volume developer as part of your coloring process, this product delivers consistent, reliable results while helping to protect your hair’s integrity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eProfessional-Grade Results:\u003c\/strong\u003e\u003cspan\u003e The 6% Welloxon Perfect 20 Volume Developer is designed to deliver outstanding color results, lifting hair by 1-2 levels with precision. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eSeamless Consistency:\u003c\/strong\u003e\u003cspan\u003e Pairs perfectly with the new Koleston, ensuring smoother, faster, and more effortless mixing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eEffortless Application:\u003c\/strong\u003e\u003cspan\u003e Ensures precise application, great foil adhesion, and easy rinsing for a hassle-free coloring process. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eClient Comfort:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eProvides a comfortable and reliable experience while achieving vibrant, long-lasting color.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eMix the Formula:\u003c\/strong\u003e\u003cspan\u003e Combine 1 part Wella Colorcharm Permanent Hair Color (sold separately) with 2 parts Wella Colorcharm Cream Developer in a non-metal bowl. Mix thoroughly for even application. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eApply to Hair:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eUse your preferred technique to apply the mixture evenly to dry hair, focusing on the areas where color is desired. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eDevelop and Rinse: \u003c\/strong\u003eLet the color process for 30 minutes, or up to 45 minutes for added depth or gray coverage. Rinse thoroughly until the water runs clear, then shampoo and condition.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"WELLA COLOR CHARM","offers":[{"title":"4 oz","offer_id":40880527081606,"sku":"IB62058","price":1.67,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":40880527114374,"sku":"IB65056","price":4.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6376\/8198\/files\/webimage-a4691fd3-4de0-45b3-9be8-3a158bebd5cc.png?v=1740828354"},{"product_id":"wella-color-charm-demi-10-volume-developer","title":"Wella Color Charm Demi 10 Volume Developer","description":"\u003ch3\u003eWella Color Charm Demi 10 Volume Developer Activating Lotion\u003c\/h3\u003e\n\u003ch3\u003eWhat is it?\u003c\/h3\u003e\n\u003cp\u003eWella Color Charm 10 Volume Cream Developer delivers optimal gray blending. Mix 1 part Demi-Permanent Color with 2 parts 10 Volume Developer and apply with a bowl and brush or bottle. formulated to help color penetrate deep into the hair for rich, multidimensional end results.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied using a brush or bottle.\u003c\/p\u003e\n\u003cp\u003eIt helps with blending grays.\u003c\/p\u003e\n\u003ch3\u003eHow To Use:\u003c\/h3\u003e\n\u003ch3\u003eUsing Wella colorcharm Demi-Permanent Color:\u003c\/h3\u003e\n\u003cp\u003eApply the color mixture starting at the roots, thoroughly distributing it through the lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLet the color develop for 20 minutes without heat.\u003c\/p\u003e\n\u003cp\u003eRinse the color out of the hair until the water runs clear, shampoo, and condition.\u003c\/p\u003e","brand":"WELLA COLOR CHARM","offers":[{"title":"7.8 oz","offer_id":40881195745414,"sku":"IB63841","price":2.23,"currency_code":"USD","in_stock":true},{"title":"15.4 oz","offer_id":40881195778182,"sku":"IB63842","price":3.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6376\/8198\/files\/webimage-5521354f-d17c-4cd3-b9d4-bfec3ce4cf6b.png?v=1780500561"},{"product_id":"wella-color-charm-demi-hair-color","title":"Wella Color Charm Demi Hair Color","description":"\u003ch3\u003eWella Color Charm Demi Hair Color \u003c\/h3\u003e\n\u003cp\u003eNew Packaging- Same Great Formula!\u003c\/p\u003e\n\u003ch3\u003eGloss, Tone, Refresh, Or Enhance Hair Color\u003c\/h3\u003e\n\u003cp\u003eOur 21 New Wella color charms Demi-Permanent shades offer shiny, healthy-looking colors with less damage. 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With a range of strengths, our developers make it easier to achieve the exact color you desire.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for Wella Color charm\u003c\/li\u003e\n\u003cli\u003eMixes with Color Toners\u003c\/li\u003e\n\u003cli\u003eMixes with Hair Lighteners\u003c\/li\u003e\n\u003cli\u003eDelivers Remarkable Color Results\u003c\/li\u003e\n\u003cli\u003eFor use with Shineluxe Topcoat Gloss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with hair color, toner, or lightener before application.\u003c\/p\u003e","brand":"WELLA COLOR CHARM","offers":[{"title":"Default Title","offer_id":43095311745158,"sku":"IB70802","price":1.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/6376\/8198\/files\/fLUQbOG.jpg?v=1780500602"},{"product_id":"wella-color-charm-extra-strength-powder-lightener","title":"Wella Color Charm Extra Strength Powder Lightener","description":"\u003ch3\u003eWella Color Charm Extra Strength Powder Lightener\u003c\/h3\u003e\n\u003cp\u003eWella Color Charm Powder Lightener provides controlled reliable lightening action. 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